Resume

allison.r.okeefe@gmail.comLinkedInPrintable Resume

Professional Experience

Senior UX Designer Art Van Furniture, January 2020 – Present

Responsible for the design, development and evolution of web page environments that deliver modern, engaging and dynamic user experiences.

  • Produce and deliver low-fidelity wireframes, site flows, high-fidelity mockups, and high-fidelity prototypes.
  • Collaborate with front-end and Salesforce developers, A/B testers, category specialists, business analysts, and product managers to create a holistic but delightful eCommerce experience for the customer.
  • Design and specify the online experience through research and data collected using analytics repositories such as HotJar, Google Analytics, and Voice of the Customer to inform decisions.
  • Enhance and expand the company’s web and mobile presence, as well as improve sales and customer/associate communications through developing and maintaining state of the art design on web and mobile applications.

UX Designer Art Van Furniture, September 2018 – January 2020

  • Provided ongoing updates and enhancements for existing and future company websites, intranet systems and mobile applications.
  • Analyzed warranty engagement, identifying solutions to increase the percent of customers who add a warranty to their purchase. Redesigned this experience within the cart, contributing to a 15% increase.
  • Initiated omni-channel team involvement in the community, volunteering with Habitat for Humanity (Detroit) on a project in Lincoln Park.

Graphic Designer Health Enhancement Systems, August 2015 – August 2018

Part of a design team driven to reshape the participant experience and landscape of wellness campaigns. Conceptualized and created wellness campaigns rich in gamified interactions, targeted to professionals around the world.

  • Lead the redesign of legacy wellness campaign mobile applications.
  • Collaborated cross-functionally with Business Development, Marketing, and Account Management teams.
  • Initiated company-wide events including the annual Walktober Walking Month, and the Bay City 5K Run.

Tools

  • Sketch App
  • Invision
  • Photoshop
  • Illustrator
  • UserTesting
  • Jira

Skills

  • Low/High-fidelity Wireframing
  • Prototyping
  • Information Architecture
  • Agile/SCRUM

Certifications

  • Accessibility Fundamentals: Disabilities, Guidelines, and Laws (Deque University)

Education

  • Central Michigan University
  • Graphic Design BFA
  • Art History Minor
  • 2010 – 2015

Professional Development

  • Active usability tester on UserTesting.com
  • Attended HOW Design Live, 2017
  • Member of AIGA Detroit
©2021 Allison O'Keefe